What is Congreso HO.RE.CA.?

 

A three-day conference and networking program designed for professionals in the hospitality industry. Each day is developed around a theme focused on some strategic aspect, trend or problematic of the industry with the participation of experts and renowned national and international speakers.

Why attend?

Learn from industry leaders.

 

 

 

Create business connections

 

Identify trends and innovations

Discover the challenges of the industry

Participate in discussions with experts

Make a cultural change in your organization

Who attends?

  • General direction; Owners
  • Caterers and Catering
  • Hoteliers
  • Restaurant Owners
  • Touristic centres
  • Foodservice
  • Coffee shops
  • Pastries
  • Industrial dining rooms
  • Bakeries
  • Pubs
  • Consultants and advisors
  • Entrepreneurs
  • Directors and managers of: Administration, Marketing, New projects, Sales, Service, Operations, Entertainment, Finance and Human Resources
  • Designers and interior designers
  • Industry Suppliers
  • Government representatives
  • Representatives of cameras and associations

The digital revolution of Hospitality

The digital revolution of the hospitality industry suggests a disruptive change. To succeed in this industry it is necessary to offer an innovative and trend-oriented service, with quality and personalization.

Do you know the Digital Reputation of your business?
Adapting your company to the new demands of the market is essential and involves facing challenges such as integrating the appropriate technology in the different processes of your company, generating and analyzing databases, training your team, dialogue with your client and offer an experience both online and in person. Nowadays the client has enough technology to choose where and when he wants to live this experience.

"Smart Business"

Wednesday, August 29

An intelligent business is committed to research, development and technological innovation and, at the same time, involves its strategic clients in value co-creation processes, which increase their capabilities and their competences to generate relevant and sustainable competitive advantages that benefit both.

Practical and analysis topics such as:

  • Competitiveness
  • Innovation
  • Customer relationship management
  • Sale and value proposition
  • Sustainability
  • Investment and finance

"Marketing strategies"

Thursday, August 30

The future of the Ho.Re.Ca. it goes through the digitalization of services. Its actors must be increasingly innovative but also, more digital in order to improve the user experience, so that marketing strategies are adapting to this new dialogue with the client.

Practical and analysis topics such as:

  • Digitalization of the market
  • Data intelligence
  • Targeting, personalization and pricing strategy
  • Sales channels
  • Dialogue with the client

"Creating Experiences"

Friday, August 31

Nowadays it can be said that the ability of a brand to deliver a good experience to its customers constitutes per se a competitive advantage. However, achieving this goal is not as easy as it seems in theory since it involves knowing the behavior and insights of your prospects and clients, delivering a product that meets their needs and interests, reaching and / or exceeding their expectations, among others. aspects.

Practical and analysis topics such as:

  • Neuromarketing and innovation
  • Storytelling
  • Insights
  • Value proposals
  • Interior design and ambience

 

3 days of conferences

It includes:
Welcome Kit
Access to all conferences:
-Wednesday, August 29: Smart Business
-Thursday 30 of August: Marketing strategies
-Friday August 31: Creating experiences
Coffee breaks
Simultaneous translation
Access to ABASTUR exhibition floor (4 days)
Diploma of participation

2 days of conferences

It includes:
Welcome Kit
Access to 2 days of conferences to choose:
-Wednesday, August 29: Smart Business
-Thursday 30 of August: Marketing strategies
-Friday August 31: Creating experiences
Coffee breaks 2 days
Simultaneous translation
Access to the ABASTUR exhibition floor (4 days)
Diploma of participation

1 day of conferences

It includes:
Welcome Kit
Access to 1 day of conferences to choose:
-Wednesday, August 29: Smart Business
-Thursday 30 of August: Marketing strategies
-Friday August 31: Creating experiences
Coffee breaks 1 day
Simultaneous translation
Access to the ABASTUR exhibition floor (4 days)
Diploma of participation

Sponsored by:

Endorsed by:

Supported by:

Information and Registration:
T: +52 (55) 4122 2984
T: +52 (55) 4122 2983
T: +52 (55) 4122 2923
T: +52 (55) 4122 2903
E-mail: [email protected]

Accepted Payments
Debit and credit card (Visa, Mastercard and American Express).
3 Months Payment andinterest free with participating cards
Price includes I.V.A.
*Price shown in MXN, daily exchange rate